CLIFTON 7 /

Made for everyday.

Clifton7 features its soft and lightweight shoe, perfect for the daily runner.

Client
Hoka 

Directed by
Eightyfive

CHALLENGE/

Our challenge was to create an infinite sidewalk with inflated letters of the days of the week.

SOLUTION/

The Clifton7s bounce from day to day into the horizon. The shoe glides through the days to convey the effortless experience.

Hoka_Clifton7_v04_00122
Hoka_Clifton7_v04_00159
Hoka_Clifton7_v04_02b
Hoka_Clifton7_v04_00808
Hoka_Clifton7_v04_00430
Hoka_Clifton7_v04b
Hoka_Clifton7_v04_00646

Credits.

Client
Hoka

Directed by
Eightyfive

Creative Director
Joel Berroteran

Executive Producer
Jeremy Summers

Design
Joel Berroteran

Animation
Jason Wright
Joel Berroteran

Music by
None

LET’S CREATE

TOGETHER.

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