MARCH4 /

One word — Harmony.

The Mach 4 combines two different foams to put cushion and performance in perfect harmony.

Client
Hoka 

Directed by
Eightyfive

CHALLENGE/

Our challenge was to represent the harmony by creating sound wave lines while the shoe organically blends through.

SOLUTION/

Our approach was for the Mach 4 to move through endless visual wavelength forms. The smooth, harmonized energy represents the merging of two unique foams becoming the ideal running shoe. 

Hoka_Mach4_v007_00079
Hoka_Mach4_v007_00283
Hoka_Mach4_v07_002b
Hoka_Mach4_v007_00029
Hoka_Mach4_v007_00245
Hoka_Mach4_v007_00333

Credits.

Client
Hoka

Directed by
Eightyfive

Creative Director
Joel Berroteran

Executive Producer
Jeremy Summers

Design
Joel Berroteran

Animation
Sara Wade
Joel Berroteran

Music by
None

LET’S CREATE

TOGETHER.

eightyfive-web-arrow2
eightyfive-logo2-blk

Where innovation meets joy, and every story becomes a source of inspiration.

© 2024 Eightyfive, LLC
Privacy Policy | Terms

Branding & Web design by Donaji Mejia.

FOR CREATIVES
We’re always seeking to connect and collaborate with talented designers, animators, and artists. Send portfolio to hola@eightyfive.studio.

REPRESENTATION
Deb Ayerst → Email
Astra Reps → Email