NANOREP /

Hand-held pipette, dispensing liquid with accuracy.

Mettler Toledos Rainin Nanorep specializes inefficiency and accuracy. Learning about the product functionalities helped us build a story where consumers can understand what separates NanoRep from other pipettes.

Client
Rainin, Mettler Toledo

Directed by
Eightyfive

CHALLENGE/

Our challenge was to bring their product to life and feature its various capabilities including the option to dispense the smallest aliquot of 100 nanoliters.

SOLUTION/

To highlight the various features of NanoRep, we choose dynamic angles to focus on a particular functionality. 

Because of its ability to dispense any type of liquid, we created simulations for specific liquids such as Aqueous, Viscous, and Volatile. 

Being precise with the accuracy of the dispensing speed was key, including the liquids' reactions when it hits a surface.


 

NanoRep_R5_v01_00178
NanoRep_R5_v01_00302
NanoRep_R5_v01_01071
NanoRep_R5_v01_01423
NanoRep_R5_v01_01616
NanoRep_R5_v01_02401
NanoRep_R5_v01_01638

Credits.

Client
Rainin, Mettler Toledo

Directed by
Eightyfive

Creative Director
Joel Berroteran

Design
Joel Berroteran

Animation
Jason Wright
Joel Berroteran

LET’S CREATE

TOGETHER.

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