RANGOLI /

Mesmerizing cultural patterns.

Salesforce commissioned us to craft captivating Rangoli patterns, a beautiful Indian art form characterized by intricate designs created using natural materials.

Client
Salesforce 

Directed by
Eightyfive

Rangoli is an art form originating in the Indian subcontinent, in which patterns are created on the floor or a tabletop using materials such as powdered limestone, red ochre, dry rice flour, coloured sand, quartz powder, flower petals, and coloured rocks.

CHALLENGE/

The objective was to craft patterns representing natural elements commonly found in India. The challenge was to ensure each pattern gradually built itself with an ambient feel. This approach allowed for a detailed appreciation of the elements and a stunning color palette, all while Salesforce characters were being concurrently created.

SOLUTION/

We aimed to craft intricate details for each distinct pattern, ensuring a mesmerizing experience. Our focus was on creating organic transitions between elements, seamlessly bringing each one into position.
The result: elegant and clean visuals that captivate and intrigue the viewer, keeping them engaged throughout.

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S_Hyd-Rangoli_LobbyScreen_v07_05018
Salesforce_Hyderabad-Lobby_Still_v01_00955
This installation is now playing in the lobby of Salesforces’ Hyderabad location.

Credits.

Client
Salesforce

Directed by
Eightyfive

Creative Director
Joel Berroteran 

Project Manager
Abigail Berroteran

3D Design
Joel Berroteran

3D Animation
Hungwei Chen
Jason Wriight
Joel Berroteran

LET’S CREATE

TOGETHER.

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