TRANSPORTX /

Any pace. Any place.

There's no telling where Transport X will take you.

Client
Hoka 

Directed by
Eightyfive

CHALLENGE/

Our aim was to showcase the forked carbon plate on the shoe sole without dismantling it. The visual had to be photorealistic, with the sidewalk serving as the backdrop, emphasizing the distinctive X. The concept involved the shoe entering, highlighting the carbon fiber within the sole, seamlessly reassembling as it moved forward. To enhance the dynamic effect, we incorporated motion blur to capture the shoe's action.

SOLUTION/

Our approach involved capturing Hoka's latest shoe, the Transport X, against a city sidewalk. The scene was illuminated to achieve a midday/afternoon ambiance, incorporating environmental shadows. Emphasizing the X, we strategically framed the shot with the sidewalk's center crease. To highlight the shoe's unique features, we opted for an exploded view, revealing the internal carbon fiber.
After showcasing this, the focus seamlessly returned to continue tracking the shoe's path. 

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Credits.

Client
Hoka 

Directed by
Eightyfive

Creative Director
Joel Berroteran

Project Manager
Abigail Berroteran


Animation
Joel Berroteran

Sound
Swell Music + Sound

LET’S CREATE

TOGETHER.

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